We manufacture change.
Behavioral science gives us extraordinary tools for understanding and changing human behavior. Factari exists to put those tools to work on problems that matter.
Not by building one organization.By helping build many.
The promise
“The methods of science have been enormously successful wherever they have been tried. Let us then apply them to human affairs.”
B. F. Skinner, 1953
Behavior analysis was built on an extraordinarily ambitious proposition: that a science of behavior could help humanity solve important problems.
More than seventy years later, much of that promise remains unrealized.
Behavioral science has demonstrated enormous value, but its influence remains concentrated in relatively narrow areas of human life.
We think the science can do more.
The problem
Great science doesn’t change the world sitting in journals.
Behavior scientists frequently develop deep expertise in behavior — and then hit a wall when they try to bring that expertise into a new industry.
To meaningfully enter a market, someone has to learn all of this:
- The industry
- Operations
- Finance
- Sales
- Regulation
- Technology
- Hiring
- Leadership
- Capital
That can take years. Then the next problem lives in a different industry, and it starts over.
The limiting factor isn’t the science.It’s the infrastructure required to deploy it.
The insight
Stop building taller. Start building outward.
Changing the world shouldn’t depend on building one tower as high as it will go. Every block you pull out to place higher makes the whole thing less stable. Build a city instead — full of people building their own.
Stage 01 — One person
One entrepreneur. One career.
Finite time. Finite reach. However good they are, a single builder can only carry the science so far before the day runs out.
Stage 02 — Multiply
Multiply the entrepreneurs.
Support talented people who want to build organizations capable of solving meaningful problems — instead of asking one organization to solve all of them.
Stage 03 — Connect
Then connect them.
Share infrastructure, knowledge, talent, technology, relationships — and eventually capital. Built once, used by everyone.
Stage 04 — Ecosystem
Build an ecosystem.
Each successful organization increases the capacity of the entire network. Growth stops being zero-sum.
The goal isn’t one enormous company. It’s an ecosystem capable of producing change.
How Factari works
Build. Share. Reinvest. Repeat.
Build
Help talented people create and grow durable organizations — the kind that outlast whoever started them.
Share
Build infrastructure once and make it available across the ecosystem, so no one pays twice for the same solved problem.
Reinvest
Put the knowledge, capabilities, relationships and economic value generated by successful organizations behind the next ones.
Expand
Apply the model to additional problems, populations and industries — then run the cycle again.
Not a pipeline. A system that gets stronger every time it turns.
Where we started
Start where we know the science works.
ABA is the initial proving ground. There are thousands of clinicians capable of creating extraordinary organizations — but ownership asks them to simultaneously become experts in credentialing, billing, recruiting, finance, HR, compliance, technology and operations.
That is an infrastructure problem.
And infrastructure can be shared.
What comes next
ABA is the beginning. Not the boundary.
The larger ambition is to develop the people, infrastructure, knowledge and economic engine needed to bring behavioral science into other areas of human life — wherever behavior is the thing standing between a problem and its solution.
Where we started Where this goes
Who belongs here
For people who would rather build than complain.
- You believe behavioral science can contribute more to the world than it currently does.
- You’d rather build the alternative than critique what exists.
- You think financial sustainability and social impact can coexist — and that one funds the other.
- You value evidence over ideology.
- You want ownership, and the responsibility that comes with it.
- You’re comfortable with experimentation, and with risk.
- You want to be part of something larger than your own organization.
Build something that matters. Then help someone else do the same.
Why Factari?
The name is deliberately incomplete.
It grew from facta — action, things done — and from our roots in behavioral science. But we built it without “behavior” in the name on purpose.
The ambition has always been broader than any one professional identity, service category or industry. The name had to leave room for that.
Connect
What are you going to build?
We’re looking for entrepreneurs, scientists, operators, clinicians and organizations that believe better systems can produce a better world.